He notes the popularity of the playlists Corridos Perrones and La Mamalona, the latter of which was created specifically for younger people who want to blast corridos in their cars.

“We’re seeing a huge increase in Gen Z listening to corridos, especially when it is catered to them,” says Daniel Calderon, senior editor of U.S. At Apple Music, música Mexicana has seen double-digit growth every year since 2017, and in the first four months of 2022, it’s up by 33 percent compared with the same period in 2021. Headline-making Coachella sets this April included performances by the Sinaloan group Banda MS and the mega-band Grupo Firme, and in May, the brooding outfit Eslabon Armado released Nostalgia, the first música Mexicana album to reach the Top 10 on the Billboard 200. The category, also known as regional, is an umbrella term that encompasses banda, norteña, mariachi, grupero, and more - all sounds that have been getting bigger and bigger in recent years. Yahritza’s story is unique on its own, but it also fits into the larger story of música Mexicana’s impressive global expansion.

Still, no one could have predicted the seismic wave caused by the band’s first single, “Soy El Unico”: In March, the emotional ballad shot to the top of Billboard’s Hot Latin Songs chart and made Yahritza the youngest Latin artist to chart on the Billboard 100, ever. The high schooler from Yakima, Washington, had been courting a massive following on social media with her shockingly powerful voice, and Ruiz and Guerra - both artists from the seminal Mexican band Legado 7 and founders of the label Lumbre Music - quickly signed her and her two brothers, Armando and Jairo Martinez, forming the band Yahritza y Su Esencia. Signed to Prajin Parley Inc from Prajin Music Group and Worms Music, Peso Pluma is working on his upcoming album which is set to be released around May 2023.As soon as Alex Guerra and Ramon Ruiz discovered 15-year-old Yahritza Martinez on TikTok, they knew she was going to be huge.

Peso Pluma is breaking the mold and showing the next generation of artists that a musician’s superpower is remaining true to themselves. With two tracks currently on the Billboard Top 100, “AMG” and “PRC,” and three songs on the Global 200, “AMG,” “PRC” and “Siempre Pendientes,” Peso Pluma is showcasing his musical prowess. “Siempre Pendientes” also became Peso Pluma’s first global chart hit, as it reached No. He first landed on the Billboard chart last April with “El Belicón,” and has since charted four additional Hot Latin Songs hits: “Siempre Pendientes” with Luis R Conriquez, “El Gavilán” with Conriquez and Tony Aguirre, “Igualito A Mi Apá” with Fuerza Regida and “AMG” with Gabito Ballesteros and Natanael Cano. The rising star made Spotify Mexico history as the first Mexican artist to lead the ‘ Daily Top Artists Mexico’ chart. With over 19 million monthly listeners on Spotify, Peso Pluma has a strong and passionate fan base. Drawing inspiration from a variety of musical genres including Regional Mexican and Latin Urban, Peso Pluma is reinventing the genre with his sultry vocals and eclectic sounds. The young up-and-comer has been making a name for himself with his unparalleled style and authenticity. Born and raised in Guadalajara, Mexico, Peso Pluma is paving the way for the next generation of Regional Mexican artists.

Luis r conriquez born